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Free Marketing Strategies: Creative marketing ideas and promotion tips to boost your business
Maven Article Library of Free Marketing Strategies: Below are numerous articles that I have written on creative marketing ideas, promotion tips, networking recommendations, and advertising tactics.
You are welcome to use any of these marketing articles for free in your ezine, newsletter, website, etc., provided they are unaltered (including the resource box at the end of each article). If you want to use my picture with the article, you can use the photo from my marketing blog: Kinetic Ideas .
Please provide me with a courtesy e-mail:
Maven Article Library of Free Marketing Strategies:
How a Blog Can Help to Market Your Business
If you have a business, a blog (short for web log) is a marketing tool that can further position you as the expert in your industry. Your prospects and clients want information about your products and services. They are hungry for it! And a blog gives you the opportunity to share your expertise with people across the globe. Once they are set up, blogs are easy to update. The typical blog entry is short and informal, making it easy for you to write - and easy for your customers to read. Read more about business blogging in this article by Wendy Maynard.
The Marketing Power of Social Proof - Testimonials Sell
Offer proof to your prospects. Testimonials are one of the most powerful and cost effective selling tools you can implement in your arsenal of marketing. Why? Because you are offering social proof to your prospects from their peers attesting that your services/products actually work. Author Wendy Maynard provides an outline for how you can incorporate testimonials as part of your marketing strategy.
Marketing Acceleration: Become an Expert to Reel 'Em In!
Experts are sought after, are well known, command higher fees and get more business with less effort. The media calls experts to get quotes for articles. Associations call them to speak at their events. People remember them. And, better yet - the more you enhance your position as an expert, the more referrals you will get. Author Wendy Maynard offers powerful tips about ways to enhance your reputation as the authority in your industry.
Marketing Yourself in Person: Powerful Presenters Close More Sales
Presentations are a key aspect of the sales cycle that can't be ignored. In order to get new clients, you must become a master of the art of a quality presentation. Author Wendy Maynard gives eight tips on things you can do to become a power presenter.
Marketing YOU by Leveraging the Power of Networking
Networking is, without a doubt, one of the best and most cost-effective marketing strategies to build long-term relationships with prospects and referrers. Networking events can be an amazing addition to your marketing repertoire. Make sure you are leveraging them to their FULL potential.
No Leak Marketing: Plug the Holes in Your Business Bucket
Do you have customers that you are currently working with who are NOT your Dream Customers? Do they demand extra time? Are they unprofitable? These customers are holes in your Business Bucket. They drain your time and your energy. It's time to implement a No-Leak Marketing Strategy. Author Wendy Maynard gives you the tips you need to plug your marketing holes.
Effective Marketing: Overwhelmed by the Daily Deluge of E-mail?
Part of being an effective marketer is being an effective time manager. The little time suckers in our workday can collectively add up to a LOT of time taken away from our core functions and billable work. One of the biggest time drainers is our In-Box. Tame your e-mail beast by mastering the art of e-mail management.
Word-Of-Mouth Marketing: Offer Incentives for More Referrals
People like to give referrals and they LOVE to be recognized for giving referrals. And, incentives are one of the most powerful methods of generating more of them. Use your creativity to develop an incentive program that will reward referrals. Author Wendy Maynard offers tips to help you with your referral program.
Marketing Tip: First Impressions Count!
By trying to create your marketing materials cheaply, you end up looking…well…cheap. Many business owners do not realize the high cost of this mistake. Unprofessional and poorly designed marketing materials create a sub par impression in the minds of your prospects. Author Wendy Maynard explains why you can't afford to look unprofessional.
Marketing Infoproducts: Package Your Brain to Make More Sales!
You have a particular system and unique way of providing service to your clients. To make more money, create information products that will show people step-by-step exactly how you do it. Author Wendy Maynard provides 8 benefits of creating and marketing infoproducts.
Internet Marketing: Build Online Relationships with an Ezine
Are you publishing an ezine (electronic newsletter)? By creating an informative publication that is sent out on a regular basis, you stay in the awareness of your your customers and leads. It also reinforces your expertise. Over time, an ezine establishes trust with your readers. Ultimately, your publication will lead to more word-of-mouth business and referrals.
Online Marketing Strategy: Six Tips to Skyrocket Your Subscribers
Do you want to grow your subscriber list to your ezine or newsletter? Then it makes sense to invest some time to make sure your website effectively promotes it. This article features six online promotion tips to implement on your website that will help you build up your list by making it easy for people to subscribe on your website.
Business Marketing Tip: Market Yourself Through Public Speaking
As part of your marketing strategy, a noteworthy way for you to get exposure and new customers is public speaking. For any small business owner, it's always a more powerful position to be in the front of the room than in the back. Public speaking is a powerful way to get new customers and leads, so be sure to incorporate it into your quiver of marketing techniques.
Online Marketing Tip: The Amazing Power of Marketing to a List
Ongoing marketing to your list of satisfied, loyal customers, as well as your pool of warm prospects with whom you are building a relationship of credibility and trust is your ticket to a steady stream of income. Author Wendy Maynard provides six powerful marketing tips to build your list.
Promotion Tip: The Remarkable Power of Thank You!
An easy thing to forget in the midst of our frenzied lives is the simple act of saying "thank you." And yet, by incorporating a thank-you strategy into your marketing, you'll reap immense rewards. It goes a long way toward cementing relationships with prospects and reinforcing customer loyalty.
Marketing Becomes Easier When the Brand is YOU
For a consultant, solo professional, or other type of entrepreneur, YOU are the brand. Marketing your business is about marketing YOU as the best choice for your customers' needs. By branding YOU, you build the power of influence. Your prospects begin to perceive you as the best resource in your field.
To Earn More, Learn More About Marketing!
To be successful in your industry, it is crucial to stay up to date with your marketing strategies. By learning about new trends, technologies, and systems, you will be able to offer your customers more value. You will reinforce your credibility and expertise.
Creative Marketing Tip: Remarkable Pricing and Packaging
To make more money with what you are already offering, consider different marketing strategies to make it easier for people to purchase what you offer. Author Wendy Maynard offers marketing tips on pricing and packaging creativity. This marketing strategy creates options to make your services and products more appealing for your customers or appealing to different customers.
Attract More Customers With the Magic of Marketing
Business Marketing Tip: Make a commitment to your marketing and you'll find your business will grow as a result. These marketing strategies will keep your sales pipeline full. This will lead to the ability to turn less desirable work away because you are in demand, you'll be able to raise your prices, and you will make more money!
Creative Marketing Tip: To Sell More, Define Your Niche
Selling to the widest possible pool trying to be all things to all people is limiting your ability to make money and attract customers. A well-defined niche will make your marketing more cost-effective and your business more profitable.
Seminar Marketing Secrets: Beyond Working the Room
When you're at a seminar, workshop, or other networking event, are you using it for its full marketing potential? Here are some powerful marketing tips to make your next event a money making endeavor.
Your Diamond Mine: Marketing to Past and Present Customers
Marketing Tip: Many entrepreneurs focus all of their efforts on looking for new customers. The big mistake is not marketing to existing customers to develop a continuing stream of sales. These marketing tips will show you how to shift your marketing to focus on your existing and past customers.
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Website Marketing Strategy: Build It and They May Come Back
Your offline marketing tools and advertisements may get your customers and prospects to go to your website home page once. But you want them to return many times. Author Wendy Maynard provides 7 creative marketing tips to improve your website's sales power and get visitors to come back again and again.
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Effective Project Management: Avoid Work Scope Creep!
If you aren't managing your projects effectively, you will find your work scope growing and your profits dwindling. Author Wendy Maynard, Marketing Maven offers creative marketing tips to keep your work scope in check.
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Online Marketing Tips: Is Your Website a Warty Toad?
Many business owners do not harness the full marketing power of their website. Find out if it's time for a website overhaul. Author Wendy Maynard writes a fun marketing article about transforming a "warty toad" website into a princely one.
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Achieve Your Marketing Goal and Get Exactly What You Want!
Creative Marketing Tip: No matter how ambitious your goal, you CAN achieve it. You do it by taking one little step at a time. Author Wendy Maynard offers a few tips to help you achieve exactly what you want in marketing and beyond.
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Small Business Promotion Tip: Newsletters are Marketing Machines!
Is your small business marketing by publishing a print or e-newsletter? An informative publication is a great way to stay in touch with your customers and leads. Author Wendy Maynard offers some marketing ideas to get you started.
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Creative Marketing Idea: Make Your Marketing Solve a Problem
Author Wendy Maynard writes, "You may be engaged in marketing activities that are working against you. Or, at the very least, are making sales more difficult. Instead of focusing on YOU, begin marketing yourself as an innovative problem solver." Learn more about marketing strategies that can attract oodles of new customers to seek you out.
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Marketing Tip: For Ongoing Success, Make Marketing a Habit
Make marketing part of your everyday habits. The most efficient way to do this is to create structure around your marketing efforts. Wendy Maynard offers helpful marketing tips on ways to make marketing part of your routine.
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Outsourcing to Virtual Assistants: Business Saviors Give You More Time
What is one of the best ways to work smarter without working harder? The answer is outsourcing. The Internet connects independent professionals and small businesses that don't need or want full-time help with Virtual Assistants. Outsourcing can save you time, money and energy, and get your life back and focus on marketing and sales!
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Effective Listening Equals Effective Marketing and Leadership: Learn How!
No matter what role you play in your company, becoming a more effective listener will help you get ahead. It means fewer errors, improved accuracy, and enhanced working relationships. You will also find yourself involved in fewer conflicts and be perceived as a more positive and trustworthy person. Attentive listening is a rare skill that people respect and welcome.
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Business Marketing Tip: Marketing Discipline and the Joy of Success
Does a person have to make a choice between being the fabled lazy grasshopper or the hardworking ant to succeed at marketing? Building a business and a regular marketing routine is about a practice. It's about discipline, but this in no way detracts from being creative or enjoying today, right now, in this moment.
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Search Engine Optimization: Marketing Tips to Improve Your Ranking
Wendy Maynard provides marketing strategies to improve your website ranking. It takes patience and an ongoing commitment to making search engine ranking a long term investment in your website. A website is a dynamic marketing tool that you are building over time. Treat it well, give it a little attention, and your long term rewards will be well worth your efforts!
Media Planning: Smart Marketing Choices for Your Success
You say you're ready to advertise. Understanding the benefits and pitfalls of these different forms of media will help you get the most out of your marketing budget.
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Marketing Miracle: Outsource Your Creative Services
With limited staffing and a restricted budget, how do you continue to promote your business? The simple solution is the occasional or ongoing use of outside resources such as graphic designers, writers and other creative talent. This marketing article describes the advantages to outsourcing your creative services.
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Trademark: Do I Need One for My Business Name and Logo?
Wondering if a trademark is important to you as a business owner? A trademark is a word, phrase, symbol or logo that distinguishes and identifies the source of goods of one company or person from another. The symbols TM and SM demonstrate the owner treats the mark as a trademark or service mark.
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Powerhouse Marketing With Persuasive Postcards
The lowly postcard is a powerhouse of a marketing tool with almost unlimited uses. Here are 10 reasons to consider a postcard for your next marketing effort. Wendy Maynard provides business promotion tips on marketing with postcards.
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Silver Surfers: Successful Online Marketing to Seniors
More and more seniors are surfing the online world. If your company wants to catch this marketing wave, offer a website that makes it easy for your users. People over 50 account for more than 50% of discretionary spending in the United States, and they are going online to buy. And, they have money to spend.
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Bye Bye Boring Meetings! Make Yours Remarkable!
Skillful facilitation can significantly improve your meetings by empowering every team member. A good meeting must be orchestrated as a creative group effort. If you start with an unfocused agenda, add group members who are unclear of their roles, and mix in a lack of clear guidelines about participation, you have a recipe for a snoozefest...or worse.
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Marketing Strategy: Brilliant Marketing Through Branding Builds Business
Branding is not what you say about your company and products; it's about your customers' perception of your company and products. Marketing a memorable and trustworthy brand reinforces customer loyalty. It helps them remember that your business provides the perfect solution to their problems.
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Non-Profit Success Requires Ongoing Marketing
In a crowded marketplace of ideas, it's important for non-profit organizations to establish a well defined niche. Developing a visible and credible identity through marketing will increase local support for your organization. Define your intended audiences, target your marketing messages to these groups, and outline strategic marketing plans that will best use limited resources to meet organizational goals and objectives.
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Professional Writing: Six Great Reasons to Hire a Writer
Hiring a professional writer can give all of your marketing materials greater impact. Powerful and clear copywriting will work to inform, persuade, and motivate your reader. It's essential to a powerful marketing strategy.
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Marketing Tip: Good Design Makes Good Sense
Marketing materials that incorporate compelling design make business easier for your customers. Layout and presentation make the difference as to whether people will understand your products and services. The basic elements of good design: it's practical, it's systematic, and it effectively conveys your marketing ideas.
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Marketing Strategy: Your Identity Speaks Loudly...What Are You Saying?
Your corporate identity is a graphic expression of who you are as an organization. It plays a major role in what sells your company and its products. The marketing mistake many businesses make is to not think about it at all. Your company has a corporate identity whether you intentionally developed one or not.
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Successful Marketing is a State of Mind
Consistent promotion is a state of mind. Once you start marketing your message, you'll find opportunities everywhere you turn. By marketing your image and repeating publicity, you'll begin to see dividends accrue for your organization.
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Marketing Tip: Attract Your Dream Customer
You can develop specific marketing strategies that will attract your DREAM customers. The key is to absolutely know what sets you apart and to make a DIFFERENCE for your customers. Wendy Maynard, Marketing Maven explains how you can do this.
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Non Profits: Successful Online Marketing Strategies
More and more non profit organizations are developing websites to help market their mission and programs. This involves a strategic marketing plan about the best way to present your image and message online. You can use your website as a means to recruit volunteers, raise funds, and encourage activism.
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Marketing Tip: Self Promotion Brings Business Success
Your business success depends on your ability to market your services, your products, and yourself. Fortunately, promotion is simple. People will buy them because they need them and because they have a relationship with you. It's the personal connection you make with your prospects that will help them remember you and like you.
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Harness the Power of Online Marketing
As part of your overall marketing strategy, your website is a powerful online tool to increase your visibility. Your prospects can immediately access information about your business! Your website is a versatile tool, with almost endless potential to be a powerful outreach and marketing workhorse.
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Online Marketing: Flash Design Adds Website Versatility
Web designers use Flash to develop a wide array of presentations, tutorials, and websites. They can create entire websites or simply add interactive elements to standard HTML websites. Should you consider Flash for your company's website as part of your online marketing strategy? Perhaps. Like everything, Flash has both pros and cons. Read the article to learn more.
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