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written by Wendy Maynard, Marketing Maven

Online Revenue: Package Your Brain Into Infoproducts to Make More Sales!

If you provide a professional service, there will always be a ceiling on how much you can earn based on the number of hours you can work in a week. Even if you hire an assistant and/or raise your rates, you are only raising the ceiling a little higher. The way you can blast that ceiling sky-high is to "package your brain" into information products.

You have a particular system and unique way of providing service to your clients. Package it into an information product that will show people step-by-step exactly how you do it. The incredible advantage to this is that you can teach people all over the globe, day and night, every day of the week.

With infoproducts, you don't have any limit on the number you sell. While your service will always be limited by the amount of time you have to give face to face, your information product can teach countless numbers of people regardless of your schedule. And you can sell them online 24/7 - making money while you are sleeping is a great way to go!

Another advantage of packaging your brain is that you can develop it into more than one product. Your packaged brain can be sold on your website and at your public speaking events as CD sets, e-books, paper versions, recorded online seminars, DVDs, and so on. Because you will be developing a loyal client base that wants to learn more and more from you, you will be able to feed this hungry audience with your infoproducts.

Here are other benefits of packaging your brain into information products:

1. A low-cost option to use your services. By offering your clients infoproducts, they can purchase your packaged brain for substantially less than they could ever hire you for. For instance, a home-study course could provide a condensed version of what a financial planner or a coach provides to clients over a series of months.

2. A lower-risk alternative for prospects. Often your system serves as a doorway to your more expensive services. Your prospect may study your system first and then later purchase your full-meal deal. This is powerful - your prospect pays you to be their lead! She begins to feel like she knows you. Remember, people work with people they know, like, and trust. Your infoproducts are building relationships for you.

3. Your products build credibility. Like writing books, producing infoproducts will elevate your perceived expertise. You reinforce your brand and people find you trustworthy because you have outlined the exact steps to solve their problem. Remember, this is always about answering "What's in it for me?" from your target audience's perspective.

4. You become more efficient. By turning your process into a system, you can demonstrate the precise sequence that you use to help your clients. Instead of trying to be intuitive about how to solve each person's problem, take him or her step by step through your process. You save time because you will know what each session will focus on and how long it takes to achieve results. Your customers will be impressed when you have worksheets and specific homework assignments for them to work through.

5. You can offer package options. Because you know each step of your system, you can offer your customers several options. People are MUCH more likely to make a purchase if they have options. By giving your customers choices, they can purchase what is right for their unique situation. Your clients may decide to do one option now and add something else later. The nice thing about this is your customers get RESULTS and you don't have to work as hard because you have a pre-defined SYSTEM.

6. You can turn your package into a very expensive option. Once you have your brain packaged, you can create an expensive option that will give your prospects a LOT of information that you present in a live seminar format. Most people who offer this generally run a live event over several days. Because you are spending hours and hours to personally provide your audience with your unique system, people are willing to spend anywhere from $1,500 to $10,000 and more for this type of program. With a powerful sales letter that is placed on your website, you can bring 25 to 150 people to your event. You do the math!

7. You can use your system for your talking points. Once you have a system developed into various infoproducts, it becomes much easier to make sales, give presentations, and offer public talks because you have specific talking points which will always tie directly back into your infoproducts. You can offer people a chapter or a sample session based on a section of your system to give people a taste of what you offer.

8. Prospects can become customers at many different price points. If you are selling information products, the going rate for an e-book is between $17 to $97 and for a teleseminar, the range is about the same. For a manual, the price ranges start to spread out quite a bit. I've seen them between $100 and $1,000 depending on the complexity of the information. In general to command more than $100 - $200, you have to start including CDs, templates, and other value-added components.

I hope this is getting your brain percolating on how you can package your knowledge as systemized infoproducts. And how infoproducts will make it SO much easier for you to both market and implement it. The end goal is you can attract more customers and make more money with less effort. You can also offer all of your infoproducts for sale on the Internet that bring in round-the-clock passive revenue.

ACTION ITEM: Take a look at your current offerings. What can you do to package your brain into your first infoproduct? What format will it take? How will you market it? What will it cost? The information product business is a wonderful one to get involved in and very addictive for both you and your customers (in a good way). So don't delay...get started packaging your brain!

Time to accelerate your marketing? Then grab a copy of the Maven Marketing Home Study System! It's everything you need to know to attract the best customers for your business. You'll learn how to describe what makes your business remarkable, how to get new customers calling YOU, and lots of other valuable strategies to help you fill your sales pipeline quickly. (Why struggle with your marketing anymore?)

(c) 2006 Wendy Gray Maynard

ABOUT THE AUTHOR: Wendy Maynard, the Marketing Maven, publishes Maven Marketing Strategies, a weekly marketing strategy ezine for business owners, freelancers, and entrepreneurs. If you're ready to skyrocket your sales, easily attract customers, and have more fun, get your FREE TIPS now at www.gomarketingmaven.com/ezine_3.html

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