MavenBlog: Marketing Strategies

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Hugs and success, Wendy Maynard
Your friendly Marketing Maven

If you run an online store selling products, such as tools, jewelry, makeup, gifts, clothing, or any other products, you make more money when you sell more products. Since the objective of any business is to make money, online store owners know that the more products they sell, the more money they can make.

“How can I sell more of my products online?” is one of the most common questions I hear from my clients is. Here are several tips that will help you sell more of your products online and generate more revenue:

- Show off the products in the best possible light. When people buy a product, they want to know what the product looks like. If someone is buying a couch, they want to be able to see if that couch would fit with the rest of their furniture before actually buying it. If someone wants to buy a piece of jewelry, they want to see what the jewelry looks like before buying it.

Therefore, the best way for you to convince your web site visitors that your products are right for them is by showing the products in the best possible light. Have high quality, detailed pictures of your products on your web site so that people are convinced that they need your product as soon as they see it.

- Make your web site easy to use. If someone comes to your web site to purchase your products, make sure they can find exactly what you are looking for. Your web site should have clear and concise navigation that is exactly the same on every page of the web site.

An easy to use navigation ensures that your web site visitors find what they are looking for on your web site and purchase it.

- Optimize web site for search engines. Another good way to drive more customers to your web site and increase your online sales is by optimizing your web site for search engines. Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links between pages on the same site) and external (links between pages on different sites) link structure of a web site.

Optimizing your web site helps you improve your search engine rankings and drive more targeted traffic to your web site.

- Create a blog to promote your business. A blog is your business diary, in which you share the information about your business, your new products, different ways of using your products and much more. Your blog is an excellent tool to let the world know about your business and your products, to connect with potential customers and promote what you have to offer.

In order to bring the most online traffic and make money with your blog, make sure that your blog consistently and create blog posts that are of interest to your past as well as potential customers. Regular posts that are interesting to read is what will keep your readers coming back and buying from you.

The Internet is a great place to sell your products. When you know how to market your business online, you bring more web site traffic, get more product sales and make more money.

Biana Babinsky is the online business expert and author who has taught hundreds of people how to sell their products and make more money online. Learn all of her online marketing secrets in her Complete Online Marketing Course at http://www.CompleteMarketingCourse.com

A successful web site commands 5 key items that it must have in order to be generating high volumes of traffic and potential revenue.

1. Having a specific offer-Your website must have a defined specific offer. The best web sites do this very well. For example, Google is a search engine and has specific key links on its front page. These are the categories it is focusing, or pulling it’s clients on. A good site will use a very well planned layout that is not too busy and will have some but not lots of graphics. The graphics will lend to the image of the site.

2. Having a select target group of people- Your website must be of interest to a targeted group of people, they must have similar needs or interests, and that is why they are visiting your site. You may have multiple offers on your site, but your site must address 1-3 key common needs that people with similar interests have. A good example of this is the www.meetup.com site. They have a key concept and different groups evolved around different themes that share common interests.

3. Providing rich and professional content- This is a very important concept that several web companies have learned over the past few years. Yes, you have content but is it relevant. Is it relevant to what your clients are looking for at this moment in time. But how do you know this? It takes several beta-testings, research, advertising testing and you can spend several hundreds of thousands of dollars doing research to figure this out. There are several companies that can help you with this and there are tricks of the trade. Some people provide internet guru services specifically in this area. There are numerous people doing this, but you will have to research and ask around to find out what programs are the best out there. This also changes as the accepted standards change quickly with constant innovation.

4. Delivering value and results for visitors- Why would someone want to go to yet another travel site? You have to have a strong offer that no one else has, or it has to be a great insight or value that someone has not come across before. There are numerous travel sites, but which ones are the most successful and why. The ones that are most successful are very specific in what they do and they are automated. Automated you say?..How so? Well they have back end systems that offer quick responses and are connected to live persons and 1- 800#’s if need be. These sites are usually more successful than others.

5. Connecting with potential clients and offering future value with your site- What you can do to connect with future potential clients is a caveat that few sites have. You have to offer a gem that no one else has and make it appeal to a select group of people. Easier said than done! This gem also has to be of value in that it is something that generates immediate interest with the potential prospect. Otherwise they will just click along somewhere else.

These 5 things are very important to the success of your site.

There are numerous ways you can market your site and promote it through paid advertising, links etc. However, these 5 things will get people to want to come back to your site. Cheers!

http://www.usabusinessgrowth.com

@Business Growth 2006 Mr. Des Marais has helped several entrepreneurs in North America increase their business by 000,000’s in a matter of months. Entrepreneurs are pre-screened based on their track record and desired level of success, goals and objectives and timeline. He has helped several entrepreneurs expand their business rapidly in a period of 1 week to 2 years.

First of all, subscribers are not just subscribers, they are YOUR customers! If you treat your subscribers well, they will be your customers for life. What does this mean? We’ll ezines are all about ‘one to one marketing’. One to one marketing is relationship marketing. Your job is to continually build and foster your relationship with your subscribers. As your relationship builds, so will the trust and loyalty your subscriber has for you. As this happens you create an increasing amount of ‘permission’ to sell them your products — products that provide solutions to their problems. To learn more about permission marketing, I suggest reading Seth Godin’s book, “Permission Marketing”. It taught me a great deal about how to build relationships with my customers. So now you know how to treat your subscribers — err, I mean customers, now what you need to do is get them!

There are several ways to increase your subscribership including:

*Pay Per Search Engines: *Pay Per Search Engines like http://www.overture.com are a great way to bring targeted traffic to your site. They charge a minimum of 5 cents per search term. For example, if you have a website that sells lamps, you might purchase search terms like lamp, light, desk lamp, light bulbs, etc. For each of these terms you are bidding for the position of your listing on the search engine — highest bidders are at the top.

If you want to pay less that 5 cents per search term, try http://www.kanoodle.com They start at just 1 cent per search term!

*Google AdWords Google’s AdWords is another form of pay per click advertising. With their massive reach, they can repeatedly deliver a ton of targeted leads for you. http://www.google.com/ads/

*Ezine Advertising: When you advertise in ezines target your marketing as much as possible by choosing content related ezines. For example, to sell our lamps we might choose an interior decorating ezine but not a sports related ezine. If you choose this method, ask the owner of the ezine to test and endorse your product. This will do wonders for your conversion ratio because the readers trust the ezine owners opinion (one to one marketing –remember?) < /strong>

*Banner Advertising: Although available, it is not recommended due to the poor conversion rates they offer. If you advertise on anyone’s website, make sure it is a text based advertisement.

* Pay Per Subscriber Services: Are arguably *the* best method of attaining a HUGE customer base in a short period of time. Pay Per Subscriber Services like ListOpt’s List Builder, can collect as many as 2,000 opt- in subscribers for you every day! The benefit of such a service is that it offers a 100% return on investment (ROI). No other method offers this. And because of the 100% ROI it provides, you save a great deal of valuable time and aggravation attempting to track your results.

I recommend you use all of the above methods other than banner advertising due to the poor conversion ratios. In particular, I recommend Adwords advertising at http://www.google.com/ads/ and ListOpt.com’s List Builder Service at http://www.listopt.com Go ahead and check out these sites and services now. The sooner you do, the sooner you’ll start generating more revenues. ————————————————————
Glen Hopkins is the director of ListOpt Publications Inc. If you’re looking to build your newsletter subscriber base quickly, easily and inexpensively, visit Glen at: listopt.com
Come see what respected publishers are saying about ListOpt’s amazing List Builder service.

As an affiliate marketer, you may have all the special qualities needed for success in this business. You may have the necessary drive, diligence and perseverance to be able to make the whole system work.

You may have all the tools, and all the bells and whistles necessary to maintain the business, including a unique and interesting website, a follow up system in place, the best product anyone has ever seen, and enough original content to make both the New York Times and CNN turn red with envy.

Unfortunately, all these will prove completely useless, if you don’t know how to drive traffic to your own website.

Without traffic, your business will sink into oblivion, together with any sales, fortune and dreams that you might have realized if you’d only known how to perform this key,essential task successfully.

Getting interested prospects to see your website is a difficult undertaking, particularly when you consider the fact that there are rivals everywhere waiting to derail your best efforts.

The immensity of the internet in general, as well as of the affiliate marketing world in particular, has given birth to fierce competition among affiliate marketers, each of whom has their own great product to offer.

With millions and millions of websites piling up on top of each other, how will yours ever get noticed?

The 7 best ways to drive laser-targeted traffic to your website, which we’ll cover in detail below, can help those who are determined to stick it out in this business come out on top, while shaking off the apparent obstacles in their path.

STEP ONE: USE SEARCH ENGINES

The first step in driving traffic to one’s website is to rely on search engines. Because they are popular for driving fr’ee targeted traffic, they should never be ignored by any means.

Having top search engine rankings is vital in building popularity links, and the use of the appropriate keywords is important in attaining this goal. Once a website is on top of the list, a feat accomplished by the most clever marketers, it’s easily accessible to the entire world without any out of pocket expense from the affiliate.

STEP 2: LINK EXCHANGES

The second way to drive traffic to your website involves contacting other webmasters for possible link exchange partnerships.

Locating websites that are related to one’s own website is the first task. Once you have found a potential link partner, send the webmaster a personalized email asking to establish a reciprocal link exchange with him/her.

If they’re not familiar with what you propose, an unlikely possibility since this is a hot discussion topic all over the Internet, spell out the mutual advantages of exchanging links to them. Naturally, the best partners for you to find are those webmasters who are on the receiving end of lots of traffic.

STEP 3: WRITE ARTICLES

The third method is to write your own articles. This is an effective way of promoting a website because good content, that is appreciated by readers, can lead them to visit your website out of the interest you arouse in them through your words.

There’s also the added advantage that your articles, if interesting enough, will be picked up and posted by many webmasters on their websites. There are millions of web site owners hungrily looking for original content to provide for their visitors and customers. Let them choose yours.

Over time, your article and your resource box may appear on thousands of web site all over the Internet. And, your resource box is silently sending visitors to your affiliate site, even while you sleep. Talk about the perfect Silent Partner.

STEP 4: DO JOINT VENTURES

The fourth way is through joint ventures. This is one of the most effective ways of promoting a product or a service.

Establishing partnerships through ad swaps or link exchanges is of tremendous benefit to both parties, as it allows both of them to reach a wider customer base in a shorter amount of time.

As any smart and successful businessperson will tell you, growth in any business is directly proportional to how well you can ethically leverage the resources of other people - to the benefit of both parties. This philosophy is at the heart of any joint venture agreement.

STEP 5: YOUR OWN AFFILIATE PROGRAM

The fifth step is to start your own affiliate program. Having affiliates to do the work means allowing them to bring tons of traffic to a website. A dramatic surge in sales can be realized as a result, and both the affiliate and the website owner will benefit from the partnership.

Of course, running your own affiliate program requires a greater commitment from you in terms of time and effort. You’ll need to be prepared to manage all aspects of this business, from recruiting affiliates, to providing them with top notch sales materials, to tracking sales and returns, all the way to paying out their commissions on time.

STEP 6: BUILD AN OPT-IN LIST

The sixth step is to have a list of opt-in subscribers that can be contacted on a regular basis. This is one of the most, if not the most, valuable assets any marketer possesses.

The use of autoresponders and personalized newsletters is one way of keeping track of them all. You can contact them periodically with new product and service announcements - potentially leading to more sales and increased profits.

STEP 7: TARGET YOUR MARKET

The seventh step requires that you know your market through and through. It is important to learn how to target only those who might have a special interest in the theme or topic of your website. In this manner, a solid customer base is going to be created.

Once a potential customer shows an interest in your website by paying a visit, you must not waste any time in trying to prove to him/her that their effort is worth it.

Traffic generating strategies are important in trying to make one’s affiliate marketing career move forward. It’s always advisable to plan one’s moves in whatever business one might undertake; this is particularly true in affiliate marketing.

If you know how to get people to see what you have to offer, then your success quotient rises dramatically.

COPYRIGHT: ©2006 by Jorge M. Vega - All rights reserved

Trying to turn a profit in affiliate marketing without the proper tools and resources is like panning for gold using a spaghetti strainer - you’ll walk away empty handed. Learn how to get fr.ee traffic, fr.ee products, fr.ee customers, and become a megapreneur affiliate. http://www.thebestdealanywhere.com/megapreneuraffiliate/ Discover how, by enlisting the help of a special brand of secret partner, your online sales can skyrocket with the tons of traffic they’ll gladly bring you. Who’s this secret partner? Find out here http://www.thebestdealanywhere.com/superaffiliate/

So you’ve decided to start a blog? You’ve written a few entries, but it’s not getting the responses and feedback you expected when you decided to take the initial plunge. You don’t want to give up, but quite honestly you can’t understand just why blogs are such a big deal. What’s all the fuss about? And why does everyone talk about blogs in such reverent, awed tones?

The word blog is an abbreviation for Web Log. Described as an online diary, a blog gives its writer the freedom to express his or her personal thoughts and opinions to what is potentially the biggest audience in the world. The freedom and accessibility of the Internet means that anyone in the world can access any blog at any time. Theoretically a blog has the potential to be read by more people than any best selling book. It’s a disturbing, yet exhilarating thought.

Blogs are virtually the ultimate soapbox, and the true success of a blog depends on how the writer wants to reach his or her readers. There are a number of different ways in which to write a blog, and the content supplied needs to be considered according to the audience you want to reach. There are many different kinds of blogs, and I’ve selected the ones I feel most relevant to a personal blogger.

Some of the most popular blogs are cultural. These attract a wide audience, and discuss different cultural activities, ranging from sports to theatre and films. One way to use a cultural blog is to write a book or film review, or share the experience of attending a live concert. Imagine being able to share the experience of attending a concert given by a popular entertainer like Madonna with readers from all over the world. Imagine being able to compare your concert experience with people on continents who have seen the same show. That’s why cultural blogs are so popular.

A topical blog is more specific, in that it focuses on a niche market. Local blogs, covering events in a neighbourhood, a town or a city fit this description. The people living in the specific area featured in the blog are actual participants to all events and happenings in the blog. Another type of a topical blog is one that covers a specific subject rather than a physical area. For example: a patient living with cancer can share many aspects of the condition with readers. He can share his daily feelings as he undergoes treatment and the reactions of his family and friends with readers who may have the same medical dilemma. Organizations covering human rights abuses in a specific country can blog about their findings, making people all over the world aware of the situation in which they’re working. On a lighter note pet owners have written blogs from their pet’s point of view, allowing their animal to narrate the entries. Animal lovers all over the world can contribute and share their own experiences with their owners in a light hearted, humorous style.

A political blog is dependent upon the media and the news, and the blogger will combine personal observations with links to other blogs and articles on the Internet. A more serious politician will feature his or her own beliefs and comments, with links to supporting blogs and media articles. Political blogs can inspire fierce and enthusiastic debates among readers, which makes them extremely diverse and interesting. A warblog focuses upon news event about an ongoing war or military action, although these types of blogs have been accused of supporting war rather than remaining neutral.

Perhaps the most common type of blog is the personal one. Popular with students and those wanting to share their experiences with family and friends, entries are usually written in a personal diary format. Although growing in popularity, it’s more difficult to attract large reader numbers to this kind of blog. For example: a student living in a country in Africa will probably not bookmark a blog written by someone from a country like Scotland. The cultural and environmental differences between the two are significantly diverse. Another consideration is how long can diary entries about family and friend’s activities hold anyone’s attention if he’s never met them – and isn’t likely to anytime in the future?

If the writer pays attention to each entry, applying good grammar, humour and writing in a style that makes readers want to know more about the featured characters there’s a chance a few may return. However part of the appeal of this blog is the personal approach, and there’s a very real risk of losing the chance to build on the interaction between a crowd of people who have a physical connection rather than one formed in cyberspace. The best approach in this instance would be to write each blog entry as though it’s a chapter in a book about the characters.

Personal blogs can be used in other ways too. Some people use an entry to write a poem, a chapter in a novel or a short story. Others will debate their religious, political or other beliefs. Some will write about their thoughts and feelings on current news items, others may use them to describe personal feelings during a crisis, such as coping with an illness or death of a loved one. In this instance writing the blog becomes a cathartic experience, and the support of readers can help the writer cope with a deep, personal issue or crisis.

As most blogs are personal there are a number of ways in which the blogger can maintain and possible increase his or her audience.

Be Diverse – vary your entries every day. Share an anecdote about a friend or family member in one entry, then follow it with a story about your pet. If you’ve read an interesting story on the news dedicate an entry to it. Share a joke you received on an email from a friend. You could write a book review or share your thoughts on a film or DVD you’ve just watched. Think Forrest Gump: Life is like a box of chocolates – you never know what you’re going to get.

Be Candid – be truthful, frank and straightforward. Know your facts. If you’re commenting on a topical story or issue research your facts before committing them to the blog. Explain the reasoning for your beliefs, and back them with proven facts.

Be Neutral – don’t scorn, condemn or criticise those who disagree with your beliefs. Accept that everyone’s entitled to his or her opinion. It’s an idea to reflect both sides of the argument in an entry, taking care to avoid criticising or berating others. That’s the basis of democracy, and it’s a good point to remember when debating a “hot” issue in a blog.

Be Friendly – acknowledge those who take the time to read and contribute to your blog. If someone’s left a comment in your blog with a return email or blog address, send a message. Or better still pay a visit to the relevant blog. It could be the beginning of a beautiful friendship. The visitor may tell others about your blog, and their visits will increase your blog’s popularity – not to mention your viewing statistics!

Be Entertaining – use your sense of humour, don’t take yourself too seriously. Sharing thoughts, ideas and experiences in writing is the same as sitting in a room with a group of friends. Just because you cannot see their faces doesn’t mean they’re not like you. Your blogging friends are special people, who’ve taken the time to respond to your words. Share some of yourself with them, and you’ll find your blogging circle grows.

A blog is a powerful communicative tool, and it needs to be handled properly. A well written, interesting blog has the ability to be read by people from all over the world. There are now more than 60 million blogs on the Internet, and that number is increasing daily. Self publishing house Lulu recently announced the winner of the inaugural Blooker Prize. Julie Powell wrote a blog about her attempts to cook all the recipes in an old French cookery book. Her blog was turned into a blook and to date she’s sold 100,000 copies.

Now that’s food for thought! Who knows what direction your blog will take in the future?

The writer was born in Africa, and lived there for the first 38 years of her life. She worked in the world of public relations for over five years, running her own PR company. She’s had extensive experience dealing with the world of journalism and the print media. She is an author on http://www.Writing.Com/ which is a site for Writers. Her blog can be visited at: http://www.writing.com/authors/zwisis/blog

No matter what you sell or are trying to promote online, you want visitors to your website — traffic. And you want to turn that traffic into sales. To turn your website and other online activities into a powerful traffic and sales generating system, the simple fact is you need an aggressive website promotion program that is ongoing and relentless.

Website promotion is not brain surgery, but it must be done correctly. Here are six of the main components that should be emphasized in a good website promotion program:

1. Know Your Product, Define it Clearly
2. Use Powerful Copy in Your Website, and Sales Materials
3. Create an Aggressive Link Program
4. Write Articles and Submit Them Everywhere
5. Turn Site Visitors into Leads
6. Get Instant Traffic with PPC Advertising

**1. Know your product and define it clearly

Many of us have difficulty telling other people exactly what we do. Imagine you’re at a party, a meeting, or on the golf course and you get asked the inevitable question, “So, what does your company do?” What happens? Do you stumble around trying to remember what you told the last guy who asked that question? Or do you have a clear, precise and memorable answer that you can recite back to them in one or two sentences.

It goes without saying that your clarity or confusion will be reflected in your website promotion. Make it one of your primary objectives to develop a clear explanation of your product or service, and your website promotion will fall nicely into place as a result.

**2. Promote your product with powerful copy

If you want your website to create sales, then the job of your most important pages is to get your primary selling message across quickly and powerfully before your impatient visitors click on to another site.

For your people audience you must get to the point quickly and precisely, and with sufficient emphasis to impress your visitors that you know what you are talking about.

The search engines also demand a clear product definition and clear product descriptions. But in this case the result should be search engine optimized copy. This is because the search engines do not read between the lines. They look for clear indications of what your pages are about. And they make their decisions on the basis of “keywords”.

If the task of “optimizing” your website seems too daunting, then look for a website promotion expert who can bundle this service with other promotional services.

**3. Create an aggressive link program

Getting links from “relevant” sites serves two important purposes. First, relevant links create an important source of direct traffic. A visitor to a related site will see the link to yours, click on it, and become your visitor. Some estimates put the percentage of internet traffic resulting from this kind of link as high as 21% of total traffic.

The other important purpose of your linking strategy is to impress the search engines. Links to and from other sites indicate other site owners in your area of interest consider your site worth looking at. That is why Google and the other major search engines give a much better ranking to sites with incoming links from relevant high traffic sites.

The bad news is a productive link building program takes quite a bit of time and effort, and will take up to six months or more to do properly.

The good news is there are website promotion professionals who will plan and execute a link building program for you as part of a package of promotion services. This makes it very economical. But it will still not happen overnight. Link building is an ongoing long term project.

**4. Write Articles in your field of expertise, and distribute them wherever you can

Publishing articles in online publications, directories and ezines is one of the most effective and least expensive kinds of website promotion. It is a perfect way to generate interest in your site, and create traffic.

Well written articles can be used to highlight various aspects of your products or services. At the same time you will establish yourself as an authority in your field. And the articles you write and publish today will continue to be available on the web for years to come.

Distributing articles is also an important way to create incoming links. Other websites and ezines publish your articles and in the process create links pointing back to your website. Why? Because when you write your article you make sure to embed a link or two pointing back to your site. Often this is done in what is called the “Resource Box” — a short bio of the author that contains a low key pitch for your products or services.

But writing and distributing articles is not for everyone. It is a very time-consuming activity, and if you are not much of a writer it will cost some money to have someone write articles for you.

One interesting alternative is our own program in which we embed sponsor links in relevant articles. This is probably the easiest and least expensive way to get the benefits of article distribution without the pain and aggravation of actually having to write original articles.

**5. Turn visitors into leads

The online sales process starts with traffic — visitors to your site. But traffic is not enough. You want to turn some of these visitors into leads. A “lead” is a visitor who expresses an interest by contacting you. This puts them in “most-likely-to-buy” category, and gives you a clearly defined group of people you can target with more specific sales messages.

To capture leads you need a carefully planned strategy. You need to get beyond the usual “send us an email for more information” approach.

Simple online forms backed up with autoresponders are perfect for this task. Normally this involves offering some tip or free information course, or possibly a free piece of software.

In order to receive the free gift the website visitor must fill in a short form giving you their name and email address. Then the autoresponder automatically sends out a message containing or pointing to the free gift, along with a presentation of your product. You can also program the autoresponder to send out a series of messages so your promotional pitch is placed in front of them a number of times.

**6. Use Pay-Per-Click Advertising for instant traffic

Pay-Per-Click advertising — especially Google Adwords — can be an amazingly powerful tool to reach your exact target market and generate pre-qualified, targeted leads almost instantly.

But this service is also becoming increasingly expensive. And when you make mistakes they can be very costly. There are ways of maximizing your Google Adwords results. These techniques can save you thousands of dollars, and greatly increase the effectiveness of your Adwords campaigns.

The best website promotion program is one that combines all six of these techniques into an organized program. If you are too busy getting your business started, or too busy servicing your clients, then your best bet is to look for a website promotion professional who can prepare and maintain a program for you.

Rick Hendershot publishes Linknet News | Link Aufbau - Pagerank-Optimierung durch Aufbau von Links | Web Reviews and Product Reviews and Promotions.

I am excited to announce the inception of the Maven Marketing Forum. The Forum is a place to share your marketing ideas, questions, tips, successes, and frustrations.

Help me get it started and active by registering and posting a comment or two.

Thanks!

Hugs and success, Wendy Maynard
Your friendly marketing maven

Content is the most important factor in drawing traffic to your web site. Internet marketing requires more than just developing a web site and hoping for the best. Providing useful content is imperative to the success of your internet marketing endeavors. There are several ways content can boost your sales, bring visitors to your web site, and increase your profits.

Internet marketers must place the appropriate keywords on their web sites if they expect a high ranking in the search engines. Depending on the nature of your business, finding the most searched for terms on a particular topic will bring visitors to your site. You must provide fresh content on a regular basis if you expect the search engines to find you. You can also increase your subscriptions and your clientele by regularly updating the content on your web site. By offering free reports or informational publications you will increase your customer base. People love to receive free bonuses, and by offering them to new subscribers or clients you will surely attract new business.

You can create additional cash flow by using an auto responder to send out multi-part newsletters containing links to affiliate programs or web sites. Your subscribers will love the constant information and they will be drawn to the links you provide. Training courses and multi-part newsletters serve as excellent freebies for prospective clients.

Simply having a mailing list is not enough to find success in the internet marketing industry. You must build a relationship with your subscribers and actively seek out new subscribers.

As an internet marketer, sending out new content in the form of informational articles will establish your expertise in your particular area of business and will allow you to gain the trust of your subscribers. The result will be that your subscribers will be anxious to pay for the services or products you offer. Make sure to not take advantage of this trust by offering low quality products. You will quickly lose the trust you have gained if you do not offer the best your business has to offer.

Internet marketing has one constant rule. A list of subscribers is money in the bank. Cultivate your list with new content and special offers. Affiliate programs and link sharing are excellent money making tools for internet marketers. By providing new content on a regular basis, you can keep the interest of your subscribers and gain their trust as an expert in your field. Keep your mailing list up to date and offer special promotions and freebies to your subscribers. Success in internet marketing consists of more than developing web sites and waiting for the traffic to flow. You must offer unique content and attractive incentives if you want your business to profit.

Many internet marketing businesses have failed due to lack of updated content. Your web sites must be constantly updated with new content in order to draw the attention of the major search engines. Keep this in mind when cultivating your mailing list. You can keep the interest of your subscribers by offering free information and offers of free training courses. Your subscribers will love the attention and the expertise you share with them. Internet marketing is a great way to put money in the bank. Just be certain you are providing valuable, new information to keep your subscribers interested.

Peter Dobler is a 20+ year veteran in the IT business. He is an active Real Estate Investor and a successful Internet business owner. Collect more free software and bonus content for your own web site at http://www.online-business-idea.com

If you don’t know where you are going, you will probably end up somewhere else. -Laurence J. Peter US educator & writer (1919 - 1988)

When you think about starting your online business, success depends on the value of your strategic Internet marketing plan. It acts like a roadmap to guide you from one milestone to the next along your business journey.

What’s Strategic Internet Marketing Plan?

There’s an old saying that goes like that, “Success depends on planning your work, and then working your plan.”

In the most successful business, the strategic Internet marketing plan is a fundamental written document which crafts a business idea in terms of goals, objectives, time lines, financial declarations, marketing consequences, competitive positions, directorial factors and goes on to show how the business owner will realize those goals, including a detailed marketing strategy. A complete business plan also contains a formal break-even analysis and a profit-and-loss projection analysis designed to give you an idea about the business’s profitability, growth and cash flow.

Your plan must clearly define each step in the process. Be accurate and honest. Identify time lags and non-value-adding steps. Identify responsibility for each step. Brainstorm For problems in the process. Each step should illustrate an action in specific, clear and measurable terms. Keep your business plan flexible and simple so that you can quickly make changes as necessary. More importantly, your employees need to read and understand your company’s goals, the activities required to achieve them, the timetable for accomplishing assigned tasks and each individual’s responsibilities as part of the team.

The people most successful are those who have clear, specific goals and a timeframe; and they have an internal mechanism for monitoring the progress of business. They have been passionate about their business and eager to find ways to improve their own performance continuously in the search for excellence. These people dedicate themselves to learning everything they need to know about the business to achieve their dreams. They have exceptional knowledge of creating, managing, marketing and running their business with integrity and responsibility. And they pursue their dreams with persistence, passion and a continual confidence that they will succeed at any cost.

Is the importance of creating a personal plan before starting a business sounds dull? Miss this step and you’ll almost certainly fail in whatever you try and accomplish. If you still doubt why I stress the importance of planning, go throw the web and ask any one you come across and you will learn in practical terms what happened to most of them in the creation of any project.

The reason behind the MOST online failures is that people believe in the hype they heard from unethical marketers. They believe in “give me your money seat back doing no thing and you will start making $12.000.00 by the next month scheme”. If it’s that ease why they need your money!

If all people understand there is no sweet thing without hard work, we would be seeing many more online success stories and fewer online failures.

Remember, you need 5 basic keys to be successful:

1 - You need a strategic Internet marketing plan (even if you are starting small business and you are not going to lean money).

2 - The need skills to run manage and market your business.

3 - You need the right tools to crate a system that works on autopilot.

4 - You need to invest time and money (investing time is a must but investing money is up to you).

5 - You need to be passionate and self disciplined.

If your online marketing plan consists only of a Website, you are not using all the channels the Internet has to offer. Strategic Internet Marketing plan opens multiple channels and exponentially more opportunities to help you achieve your business and marketing objectives.

Here you will discover exactly how to draw up a highly potent action plan that will focus your mind and help you achieve your goals in a reasonable time.

Why Strategic Internet Marketing Plan Is a MUST?

As a small business owner, you do not have infinite resources to compete with the big guys. You need to prioritize how you spend your money to build and market your business during tough time. By following the step-by-step strategic Internet marketing plan, you can create your very own home-based Internet business and position it in the right place at the right time and with less risk.

Your strategic Internet marketing plan must uncovers the following:

- Get the needed skills to build your business.

- Search your market well before you decide you are ready. Find out what your targeted market wants and needs. Analyze your competitor’s strength and weakness.

- Find a product to sell: Create your product, buy reseller rights of hot product, find an affiliate program, use Google ad sense…. etc

- Select the most effective, low cost marketing tools and strategies that fit your business needs and budget.

- Analyze information before; during and after you implement the Strategic Internet Marketing plan.

- Continuously revise your plan as you learn what works and what doesn’t.

Errors are part of the process. Don’t try to avoid them. When a strategy fails, view it as part of trial-and-error that you can learn from.

If you are truly passionate about your business success, build your business with your customers in mind. In other words you must think about:

- How to attract targeted visitors to your website.

- How to entice them to take action (Either they buy your product or they subscribe to your email list)

- How to make them enthusiastic about the quality of your product and/ or service

- How to build relationship to convert them to loyal customers

- How to bring them back to your website.

- How to continuously add fresh subscribers to your list.

Conclusion: To make good money online you need an opt in email list. To build an opt in email list you need to build your business with your customers in mind. After you build your list then and only then look for ways on how to make money from your list. Once you find the combination that works for you the sky is your limit.

Here’s your chance to ’short-cut’ the learning faze and follow a step-by-step blueprint to success by going through these steps.

Gley Yahya owns the Strategic Internet Marketing, designed to help small business owners build their opt in email lists by following a proven to work procedure, that leads online people to their websites, and take them through the process from position to position, to convert them to loyal customers. If you need information and assistance with your online growth, we can help. You can reach him at: gley_yahya@email-list-builder.com